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Overview GSS, The Marketing Agency, seeks a driven and passionate individual who is enthusiastic about delivering first-class client services across the horse racing and equestrian industries. This individual is a highly organized self-starter who thrives in a collaborative environment, and embraces diversity in their daily tasks to help Account Directors and Senior Account Directors provide smooth and timely delivery of quality marketing services including research, profile

2025 established Sonoma Horse Park as one of the strongest digital presences in the equestrian event space. Across every major platform, Sonoma Horse Park exceeded projections in 7 out of 9 tracked KPI categories. These gains were driven by expanded onsite coverage, enhanced content strategy, and increased audience demand for real-time storytelling. Sonoma Horse Park (SHP) is a premier West Coast equestrian venue located in the heart of California wine country. Known for its

Founded as Grand Slam Social in 2016, fresh off coverage of American Pharoah’s historic Breeders’ Cup Classic victory, the firm began as a pioneer in sports social media at a time when organizations were just discovering the potential of social media marketing. It has evolved into GSS, The Marketing Agency, a full-service marketing partner offering strategic planning, branding, creative design, video, paid media, live sporting event coverage, and consulting. “Reaching our 10-

GSS, The Marketing Agency is pleased to announce that Tyler Sivero has joined the agency as Paid Advertising Director, marking a continued investment in innovation, strategic excellence, and best-in-class client service across the equestrian and lifestyle marketing landscape. A graduate of the University of San Diego, Tyler brings over a decade of experience in paid media, with a career spanning agency, in-house, and consulting roles across both traditional and digital channe