Sam Houston's 2025 Thoroughbred Meet: Big Wins Onsite and on Social Media

Credit: Jack Coady Photography

The 2025 Thoroughbred Meet at Sam Houston wasn't just successful—it was a statement. With a strategic focus on storytelling and share-worthy content, the team brought the excitement of the track to both die-hard fans and Texas residents looking for a fun new experience.

Here’s what we’re celebrating:

• Video Views skyrocketed 129% year-over-year, fueled by content that captured the thrill of the race and the spirit of the sport.

• Engagements jumped 95%, proving our audience isn't just watching—they're talking, sharing, and showing up.

• Quality over quantity worked. In fact, we’ve already exceeded several full-year 2025 goals—before mid-year.

Let’s break that down:

• Video Views? Already +40% over goal.

• Engagements? +20% past target.

• Follower Growth? +60% and climbing.

Our content spotlighted the best of the best: winning finishes, candid behind-the-scenes moments, employee spotlights and the kind of atmosphere that makes Sam Houston an exciting entertainment option!

What’s next? We’re doubling down on strategic storytelling, authentic content, and high-energy moments.