GSS Appoints Long-Time Consultant, Tyler Sivero, as Paid Advertising Director, Advancing Our Commitment to Performance-Driven Modern Marketing 🎯

GSS, The Marketing Agency is pleased to announce that Tyler Sivero has joined the agency as Paid Advertising Director, marking a continued investment in innovation, strategic excellence, and best-in-class client service across the equestrian and lifestyle marketing landscape.

A graduate of the University of San Diego, Tyler brings over a decade of experience in paid media, with a career spanning agency, in-house, and consulting roles across both traditional and digital channels. His expertise includes paid social, search, display, video, audio, and influencer strategy.

Tyler blends analytics with creative problem-solving, and has led campaigns across a wide range of industries, consistently delivering measurable performance and strategic clarity with organizations such as MyRacehorse, Breeders’ Cup and Sam Houston Race Park. He has developed and managed cross-media plans of various sizes and spend ranging from $500k - $20MM annually. In his role at GSS, Tyler will oversee the continued evolution of the agency’s paid advertising capabilities, ensuring campaigns are not only performance-driven, but deeply aligned with client goals and brand storytelling.

“Bringing Tyler onto the team reinforces our focus on building digital growth strategies for our clients,” said Kaitlin C. Lively, GSS' CEO & Co-Owner. “Paid media is essentially mandatory as part of a modern, effective marketing plan. Tyler’s experience and results-oriented mindset enhance our ability to drive measurable impact while continuing to innovate across organic and creative channels.”