GSS, The Marketing Agency Celebrates 10 Years of Partnership & Innovation

Founded as Grand Slam Social in 2016, fresh off coverage of American Pharoah’s historic Breeders’ Cup Classic victory, the firm began as a pioneer in sports social media at a time when organizations were just discovering the potential of social media marketing. It has evolved into GSS, The Marketing Agency, a full-service marketing partner offering strategic planning, branding, creative design, video, paid media, live sporting event coverage, and consulting.

“Reaching our 10-year milestone is a testament to the agency culture and the depth of relationships we’ve cultivated over the years,” said Kaitlin C. Lively, CEO & Co-Owner. “I am grateful for the trust our clients have placed in us, and for the passion, creativity, and unwavering commitment of our team. We have the absolute best team in the business.” 

GSS is a unique collective of horsewomen who live, work, train, and ride within the industry they serve. This insider perspective allows GSS to connect with key stakeholders and develop authentic campaigns that reflect an equestrian lifestyle. 

Throughout its tenure, GSS has become known for its deeply collaborative approach, working alongside clients as an extension of internal teams rather than a traditional outside vendor or marketing agency. 

This is our community and that shapes how we think, create, and work,” said Founder & Co-Owner Shona Rotondo. “We listen. We become invested. We become part of the organization. We have built our reputation on going the extra mile for clients.”

As GSS embarks on its second decade, the agency remains committed to advancing marketing practices alongside partners. “We enter this milestone with the strongest client roster, team, and capabilities we’ve ever had,” said Lively. “The next 10 years won’t just be growth, they will be transformational for our agency and the industry we serve.”